The University of Southern Indiana (USI) approached us with an exciting yet challenging opportunity: they had a script in hand and a tight deadline—less than a month—to create a new commercial for their upcoming "We Dare" campaign. With an ad buy deadline looming, our team at Blueline knew this would require not only creativity but also meticulous planning, teamwork, and agility to deliver a spot that captured the spirit of USI and its community.

From the outset, we worked closely with the university’s marketing team to ensure their vision was brought to life in a way that resonated with their audience. Our collaborative process began with in-depth meetings to understand the core of the "We Dare" campaign, identifying key themes of excellence, innovation, and the unique beauty of the USI campus. These conversations helped us refine the script and develop a clear creative direction, ensuring every scene would align with the university’s message.

Pre-production was a whirlwind of activity. Our team hit the ground running, scouting locations across the picturesque USI campus. We wanted to showcase the campus not just as a backdrop but as a character in the story—a place where students are inspired to dream big, work hard, and achieve their goals. The architecture, natural beauty, and vibrant campus life were central to our vision. Every angle, light source, and setting was carefully considered to highlight both the grandeur and the warmth of the university environment.

Casting was another crucial element. Rather than using actors, we worked with real USI students to bring authenticity to the commercial. By involving students directly, we aimed to create a campaign that felt personal and relatable, showcasing the diverse talents, passions, and drive of the USI community. The students brought energy and heart to every scene, embodying the spirit of daring and determination that defines the university.

With storyboards in hand and locations finalized, production unfolded seamlessly thanks to the dedication and expertise of our team. Our cinematographers captured stunning visuals, from the sweeping aerial shots of the campus to intimate moments of students studying, collaborating, and pursuing their dreams. Every frame was designed to tell a story—not just about a university, but about the transformative power of education and the boldness to dare for more.

The "We Dare" campaign commercial came together as a powerful 30-second piece that highlights both the excellence and beauty of the USI campus. The combination of cinematic visuals, compelling storytelling, and genuine student involvement created a spot that not only met but exceeded expectations. It was more than just a commercial; it was a celebration of what makes USI special.

At Blueline, we thrive on opportunities like this—where we can connect with a client's mission, collaborate with their team, and create something that inspires and resonates. Bringing the students, the campus, and the "We Dare" message to life was a privilege, and it’s projects like this that remind us why we love what we do: telling authentic, memorable stories that truly make an impact.