At Blueline, we partnered with UNC's Lineberger Comprehensive Cancer Center to create a compelling video. Our goal was two-fold: to showcase Lineberger's expertise in fighting cancer and to connect deeply with attendees at fundraising events. Through real-life stories from researchers, administrators, and patients, we captured the essence of Lineberger's approach. Our documentary-style interviews ensured authenticity and comfort, highlighting each individual against a Carolina Blue backdrop to emphasize equality and unity.