Step into the heart of IU Football with our project, aiming to encapsulate the entire fanfare and celebration surrounding a game day. From die-hard fans sporting face tattoos to newcomers absorbing the Hoosier spirit, we aimed to convey the immersive experience of spending a weekend at an IU Football game. Our concept focuses on igniting excitement for traditions and rallying fans to support their Hoosiers at the stadium. Beyond the on-field action, we spotlight the rich game-day experience IU Athletics aims to promote. It's about the people, traditions, foods, and friendships that make each game memorable.