Our team of visionaries are passionate about creating visual work that connects with people and brands. Together we are a small, dedicated team of talented artists, filmmakers, photographers, designers, developers and creative thinkers that present modern but timeless storytelling. We listen to our clients and ask the right questions to identify their goals and needs.
A Blueliner values creativity and enjoys their work because there is freedom in creation. Blueliners value people because our job is to tell stories through video, photography, and design. And that is what people are - a collection of stories.
Founded in 2004, Blueline has grown from a photography and design company to a multi-service creative agency. In 2007, we expanded to include a video department, and in 2014 we employed a full-time web design and development team. Today, all departments work together to provide industry insights and top quality deliverables for our clients.
Origin of Blueline name
The blue line is seen from outer space. It is the thin layer of atmosphere that clings to the earth’s surface by the grace of gravity. Illuminated by the sun disappearing from the local horizon, it appears a vivid blue. It is this line that separates the earth from the endless sky. It’s within this thin blue line that our world flourishes.
In 2004, founder Chelsea Sanders was standing on the shoreline of the Florida Keys gazing into the horizon, contemplating this divide between earth and space. The horizon has held meaning for many people throughout the course of history. It was used for navigation. For centuries, sailors crossed the dark depths of the ocean, using positions of stars and planets relative to the horizon to guide their way. It creates perspective. Artists use a horizon line to scale objects, creating the illusion of depth and thus mapping out masterpieces. It was integral to early communication, determining the distance through which signals could be sent and received. It presents possibility, luring the adventurous at heart away from home and towards the offing.
The horizon represents many things both tangible and abstract, and we believe that this is the sweet spot where creativity thrives. That evening on the shoreline of the Florida Keys, a business was conceived of by a woman. It has since grown to become a collection of navigators, artists, communicators, and adventurers alike, all creating and operating in this sea of ideas we call Blueline.