Raise the Flag
Branding • Video • Design • Web • Photo
IU Football literally raises a large 30 X 50 foot IU flag above Memorial Stadium after every victory. Our objective was to make a commercial that talked about this tradition. We spent an entire IU Football season capturing live game moments and once the season ended, the real work began. Throughout the off-season we concepted, cut, edited, and scripted a commercial to premiere at the beginning of the 2017 season. However, throughout the concept stage, ‘Raise the Flag’ evolved from commercial to campaign.
What sparked the discussion was the idea to create a Mario-themed 8-bit animation. Both a throwback to the 1965 Indiana University bison mascot as well as the old 8-bit style video game, we felt that merging the two eras was a way to speak to the notion of ‘tradition’. This tied into our initial challenge of helping to aid in the establishment of a new tradition. The success of this short video on social media opened up conversations about expanding the campaign to IU Athletics at large, and inspired a whole series of 8-bit style animations.
We are proud to call Bloomington, Indiana our home. Located right off the B-Line Trail in the heart of downtown, we are accessible by car, bus, bike, foot, rollerblades, the internet, and phone. We like to talk, we like to type, we like shaking hands - so call, email, or drop in anytime!