We have had the pleasure to be partnered with IU Athletics for several years now. Throughout that time we’ve produced a multitude of creative that showcases each of its 27 sports teams as well as countless student-athlete and coach stories. Here are just a few examples we’d like to share!
In 1949, after graduating from Indiana University, George Taliaferro became the first African-American to be drafted to the NFL. This short film features his presence and wisdom as a pioneer of racial equality in sports.
"If you live life the way you play football you'll be alright."
In the athletic arena, what makes a Hoosier? Is it a skillset? A mindset? A calling to excellence? We followed five student-athletes who exemplify the Hoosier tradition, and through example and insight, give us a glimpse into what makes a Hoosier.
"Being a Hoosier means being a part of something bigger than just me."
This series is a collection of profile pieces that highlight student-athlete and coach stories within the IU Football program. Told through the broader themes of care and support, particularly the Love Each Other mantra adopted by Coach Tom Allen, we explore how individuals within the program are inspired by not just the game, but also their peers, to play their best football.
“It’s not some recruiting tactic. It’s not some fun thing to put on a building or put out on social media. It’s real life.”
The animated Hoosier Bedtime Series was a fantastic exercise in rhyme and animation. It allowed us to recreate epic Hoosier athletic feats to mirror the tall tales we were told as children. Here we follow the exciting whirlwind of a story that is Lily King’s swimming career.
"When choosing a college she knew what to do, we all know olympians swim for IU..."