German American Bank is a growing regional bank in the Ohio Valley region. As such, they are moving into new markets that are unfamiliar with their brand and services. They came to us wanting to create a video that would help inform new communities and employees of their primary services and core values. Our conversations kept circling around and coming back to this idea of community. Their entire enterprise is focused on building stronger communities by nurturing connections with people and businesses in order to provide the financial solutions they need.
Thus, we produced “Building Our Communities”, a brand video to reflect their philosophy that when a community thrives, it’s people prosper. German American Bank now has a long-form video, 30-second broadcast commercial, original composition, and marketing photography, all of which they can use when introducing themselves to new communities.