Research & Impact
Medicine
Celebrating Research
Get people excited
Duke Health | Human Vaccine Institute
In January 2020, we produced this video for Duke Health as part of their celebration. Duke Health’s Human Vaccine Institute takes us on a short ride in this film surrounding the efficacy, education, and emergence of reliable vaccines. From the perspective of professionals we discover how Duke’s School of Medicine’s staff and students play an integral role in creating cutting edge vaccines and developing life-changing vaccine creation technologies.
Eshelmen Innovation at UNC | Oncology Story
Duke Cancer Institute is taking charge when it comes to encouraging men to be more proactive in screening for prostate cancer.We enjoyed developing a video that highlights PSA testing in an informative way to encourage proactivity in not only African-American males but men everywhere. Early detection is a game-changer, at Duke, prostate cancer awareness is at the forefront of its many efforts to save the lives of those we love.
Demonstrating Impact
Whether in Africa or Appalachia, our team is here to show how the research you're doing has a real impact on communities near and far.
Duke Health | Tanzania
This award-winning video was created for a 2023 celebration event capping off a successful $5 Billion campaign for UNC. Winning a "Best of CASE" award, this video also allowed 12 distinguished scholarship winners to collectively share their gratitude, despite some of them not being able to be physically present.
Ehelman Innovation at UNC | Opioid
With fewer than 2500 students, Rose-Hulman Institute of technology has maintained its rank of #1 undergraduate engineering program for 24 years and counting largely through the generosity and consistency of its alumni support. As part of our long-term relationship with Rose-Hulman, we produced this video featuring interviews with current and future alumni expressing their passion and gratitude for supporting the university, which has reportedly brought folks to tears of joy at many events.
Raising Awareness
Many folks are willing to give if they have something to get excited about. Our clients trust us to profile people and causes donors can be proud to root for, and a joy to support.
Duke Health | Unconscious Bias Series
Decarlos' story is an example of how well-designed programs can be a springboard for hardworking students. From parking lot security guard to Hollywood animator, the Carolina C-Step program was central to DeCarlos' journey and UNC Development trusted Blueline to edit this engaging profile to raise support so that stories like this can continue in the Caronlinas.
Duke Health | Shame in Medicine
Mental health amongst healthcare workers is often a taboo topic. Those who we depend on to care for and provide for our well-being to deal with the ebbs and flows of everyday life. In this short documentary, we delve into an interview of professionals at Duke, who have encountered moments in their lives that spark anxiety, depression, anger, and fear but are urged to press on. The Shame Conversation focuses on the raw truths behind mental wellness and how we can support positive conversations around the subject for some of the nation’s most essential workers in order to shift the culture.
Individual Focus
Many folks are willing to give if they have something to get excited about. Our clients trust us to profile people and causes donors can be proud to root for, and a joy to support.
UNC | Neurosurgery
Decarlos' story is an example of how well-designed programs can be a springboard for hardworking students. From parking lot security guard to Hollywood animator, the Carolina C-Step program was central to DeCarlos' journey and UNC Development trusted Blueline to edit this engaging profile to raise support so that stories like this can continue in the Caronlinas.
Duke Well | Lawrence
A man dedicated to giving back, Milt Stewart started life with almost nothing, but emerged from IU with no debt as a result of scholarships he'd received. While we were recording with Milt and IUF staff for a series of videos about various methods of planned giving, we had the opportunity to ask just a few extra questions about why he's such a passionate donor, and film just a few shots on campus with him; this video was delivered alongside the originally-planned series.
Building a Team
Whether you're celebrating the completion of a major campaign or seeking funds for a specific need, Blueline has the skill and experience to convey the nuance and intricacies of university development.
IU School of Medicine | Fellowship Recruitment Series
To promote its second annual GiveUNC celebration, UNC Development partnered with Blueline to produce this TV spot, which illustrated how gifts can be one more way to "cheer" for the Tar Heels. UNC's talented staff and students wrote and filmed the piece, and our team was entrusted with the post-production process including edit, color, and audio.
We were tasked with creating a video to highlight the experience that new residents would get when joining the IU School of Medicine program. Through testimonials from people in the program we paint a picture of what it is like and what makes the program special and why it should be considered a top choice for students.