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Cardinal Spirits

Branding • Video • Design

Cardinal Spirits is a craft distillery in Bloomington, Indiana. We were initially asked to design a vodka label with the idea that there would be more spirits to come. We created a design system that could encompass future products with a consistent yet modular approach. The simple geometric triangle hinted at the crest on a cardinal’s head, the cardinal being Indiana’s state bird, and was also inspired by midwestern, twentieth-century graphics from seed catalogs and farm equipment advertising. The system we created uses color to distinguish between the different products while the composition unifies the brand and creates a strong presence on the shelf.

Photo by Anna Powell Teeter

“…the label is gorgeous.”

About Us
We are proud to call Bloomington, Indiana our home. Located right off the B-Line Trail in the heart of downtown, we are accessible by car, bus, bike, foot, rollerblades, the internet, and phone. We like to talk, we like to type, we like shaking hands - so call, email, or drop in anytime!



Contact Us

The Studio
212 West 4th Street
Bloomington, IN 47404 Map