24 Sports / 1 Team
Video • Design
24 Sports / 1 Team united all of Indiana University’s varsity sports and embraced the idea that as an athlete you are part of a larger family. The sitcom-like web series offered a chance to see how different sports translate by giving athletes an opportunity to try out other sports. The comedic approach of this series allowed for very serious athletes to relax and let their individual character come through. In the volleyball/football episode, you see the volleyball women, padded out, being drilled by Coach Deal, while being followed and filmed by our crew. The results were undoubtedly hilarious and the episode gained huge social media traction, thus driving traffic to the rest of the web-series as well.
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